In the wine world, tradition often tempers creativity, individuality and imagination. But at Imagery Estate Winery, an unconventional approach inspires richly expressive wines and a wine drinking experience that wows with the delicious thrill of discovery.

The first Imagery wines were introduced in 1985, at a time when Winemaker Joe Benziger’s family was forging the fighting varietals category with their Benziger brand. Despite the demands of producing wildly popular value wines, the Benzigers’ indefatigable desire to experiment inspired and energized the winemaking team, who were given exceptional blocks of fruit, over which they had complete creative freedom. The best of these wines were bottled to become the Imagery series.

Main attractions at the Imagery Estate tasting room are rare varietals and single vineyard wines and Imagery's exclusive collection of wine label art, the largest collection worldwide.