Jelly Belly bills itself as the world's #1 gourmet jelly bean, the bean of choice for all those with the most discerning taste, and made in 50 amazing and tasty flavors. Products include the original, revolutionary Jelly Belly Jelly Bean and a host of less expected products. For example, did you know Jelly Belly makes a line of Sport Beans formulated to fuel and replenish your body during exercise? Did you know Jelly Belly has a Wedding Center dedicated to helping you plan treats, favors, and decorative arrangements for your big day?

In 2005, the Jelly Belly Factory Tour was distinguished as "Best of America" by the editors of Readers Digest magazine. About 400,000 people tour the Jelly Belly factory in Fairfield every year.